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A Community of Artists Inspired by Wave Riding
Lost Not Found Magazine is an independent magazine based in Hawaii with a journey to bring insight from the surfing world’s unique and inspiring talent through art and surfing. We strive for truth, wisdom, and good vibes by slowing the pace down in a fast moving digital society by providing print as a passionate yet soulful approach to surf media.



Keoki SaguiboSurfer, editor and photographer with a background in photography and surf journalism, Keoki has travelled around the world including Asia, South America, North America, Europe whose work has been published in national and international media publications.

Surfing for the better part of 30 years while documenting the last ten of them, has inspired him to provide a print media outlet for photographers and surfers in the constantly changing digital society. All with the hope of keeping the prestige of print media alive while supporting the alternative surf community of talented artists and athletes.

Mike ItoArt Director,  photographer, surfer with a background in graphic design and marketing, Mike’s  career and experience has taken him to live and work in Sydney, Australia and Honolulu, Hawaii. Down-shifting and veering away from the nitro-fueled corporate culture, he is on a path of finding balance with his love of surfing, photography and family.

Our Stories
Surfing has a deep meaning to each of us and no matter how much crap life puts on your shoulders, the act of riding a wave is humbling, comforting, and inspiring. Our stories reflect those individuals who thrive in life from their creativity while using the ocean as a guide to stay grounded.

Why Print?
We believe print has a soul. Contrary to modern devices, the feel, sight, and smell of environmental friendly paper connects our senses to nature thus providing similar emotions we share with the ocean. Surf magazines play a pivotal role in the industry and have made careers from its inception in the early 1960’s for those who compose the stories, photos and pages together as well as those featured on those pages. Magazines are a part of surf culture!

Our Approach
We are supported by you, our readers and community! Steering in a unique direction from traditional surf advertising such as the pay to play approach, we look to work with brands and stockists that are in line with our mission. Feel free to contact us if you're interested in sponsorship or stockist opportunities.

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